Many future chief executive officers (CEOs) will come from the ranks of 21st century business-minded chief information officers, Xerox Chairman and CEO Ursula Burns told more than 1,100 attendees at Forrester’s IT Forum, Forrester’s flagship IT event spanning 12 roles across IT and technology marketing professionals.
Burns was among the senior business leaders — including CIOs from JetBlue, Nike, Sony, and Starbucks — that demonstrated how technology can transform the business.
“For too long, the emphasis in information technology has been on the technology — the latest and the greatest — with all too little attention on the information our businesses need to run more efficiently and effectively,” Burns said. “Forrester has taken the notion one huge step forward — putting the emphasis not on information but on business.”
George F. Colony, Forrester’s chairman and CEO, told the audience that the CEO is essential to the success of business technology (BT). For BT to succeed, according to Colony, the CEO must provide a clear high-level direction for the company, be a catalyst for bringing the business and technology together, and keep business and technology focused on strategic initiatives that drive the business forward. For their part, it is essential that CIOs be proactive, bring best practices and develop a point of view on priorities.
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