HP’s near-beta social network, dubbed 48Upper, is about solving tech issues, not dating
Computerworld – WASHINGTON — Despite the flood of existing social networking tools, Hewlett-Packard Co. will soon introduce its own social network, albeit specifically aimed at IT professionals.
It’s called 48Upper and it comes with its own "manifesto," which says this about IT pros: "We have lived with the stereotype of being introverted, pessimistic loners for too long."
There’s also video that shows IT workers laughing, smiling and working in cubicles with stuffed animals.
This anti-Dilbert version of IT aside, 48Upper (which gets its name from an HP building in Cupertino, Calif.), incorporates familiar social networking tools, collaborative, friend-based, knowledge sharing, but is clearly aimed at users of HP system management tools.
The product is being readied for beta testing, and HP officials discussed some aspects of it at its software conference here.
There are a number of elements that make 48Upper different from the mainstream social networks.
Ever since e-mail, IT pros have networked with people outside their companies and institutions for help. The designers of 48Upper still expect users to seek out help from external IT folk, but this tool will have a few steps to help them filter out information that might reveal what a company might otherwise want to keep quiet.
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